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Winning Edge Presentations

What is Winning Edge Presentation (WEP)?

Your customers buy on emotion and back their decision up with logic. They won't always remember what is said during a presentation but they will remember how they felt about you, your company and your solution. What kind of emotional objectives are you setting in a sales presentation? Are you effectively putting your customer at ease, allowing them to emotionally experience the purchase or are you unknowingly creating resistance to the sale?

Winning Edge Presentation is all about getting the right factual as well as emotional message into your presentation to allow your customer to make the decision to buy.

Who would benefit from WEP training?

Anyone who deals with customers either face to face or over the telephone. If you have direct contact with customers or potential customers then becoming a first class presenter is a must.

• Novice sales professionals
• Seasoned sales professionals
• Sales managers and sales directors who want to get more of out of their teams effortlessly
• Managers from other functional areas and business professionals who support the sales activities

The objectives

Upon completion of this module candidates will be able to confidently and clearly communicate with anyone. They'll overcome their own internal resistance to high performance communications and project the same helpful, cheerful and professional manner in all situations.

What are the major benefits?

• Engage and influence your audience by tuning into their personal motivations
• Keep your customers attention directed on you and the message you are delivering
• Give presentations at the same highly professional level regardless of whatever else might be happening
• Easily overcome confidence problems that are preventing you from communicating to your very best levels with your clients
• Disengage from emotional distractions in an instant and focus on the communication
• Come across as highly dependable, unflappable and understanding. The kind of person your customers most want to deal with.
• Develop the ability to be unfazed by pressure and remain emotionally detached in highly charged situations.
• Stay in control of situations by projecting a calm, clear-headed and confident personality even if you are not naturally like this.
• Learn the secrets to turning off your own internal programming and turning on persona you most need to project in the given situation.

What are the key topics covered?

• Communicating emotion
• Overcoming internal blocks to communication
• Connecting your customer emotionally and empathically to your presentation
• Engaging your audience with a strong story
• Framing your story into the right context
• Setting the right tone in every situation
• Taking your sales presentation live
• Keeping your customers attention

Why is this different from other presentation training programs?

Communication can't be taught by listening about it or reading about it. Communication must be practised in order to be understood and developed.

Our programs are a minimum 70% real-world practice in typical communication situations. You'll also be exposed to those dreaded high pressure situations so you can develop the skills and confidence to deal with them well.

Our communication coaches are uniquely qualified to instruct you in this field being professional actors who must communicate convincingly for a living. There simply isn't any better person to teach you about captivating your audience and communicating a message with conviction than a professional communicator. Actors also know the secret to detaching from their personal emotional states and focusing on the task at hand. You'll learn this skill for yourself and reap the benefits of being seen as a highly stable and dependable person.

What's the program format?

Minimum of 70% of the allotted program time is spent engaged in practical real-world presenting scenarios with critical appraisal and correction by our skilled presenters. The remainder of the program is spent listening to, questioning and probing the minds of our expert presenters to understand the process thoroughly.

To find out more about our training programs and services, please contact us (02) 9411 1345 or email us at info@qec.net.au

 

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